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the new darling of the beverage market: decoding the consumption trend behind the hot sale of blue cups
In recent years, as consumers pay more and more attention to healthy eating, traditional sugar-sweetened beverages are gradually being replaced by natural, low-calorie, nutrient-rich new categories. Blue cup series drinks with its clear new formula and high-quality raw materials to win the favor of the majority of young consumers, in many tea brands stand out.
in the face of the escalating demand changes in the market, blue cup keenly captured the double demand of "light burden and good taste", accurately cut into the ready-to-drink functional beverage track, and became one of the hot representatives of emerging explosives.
from raw materials to finished products: visiting the whole industry chain quality control of blue cup drinks
A cup of excellent drinks can not be separated from the source of careful selection. Blue Cup insists on selecting core raw materials from the country of origin to ensure that each ingredient meets high standards.
the production process adopts modern automatic production line, and is equipped with strict quality inspection mechanism, from filling, sealing to appearance packaging layer by layer, only to bring safe and secure products to every end customer. It is this consistent adherence to quality that has established a good reputation in the market.
Diversified cooperation models: how to use flexible policies to achieve low-cost entrepreneurship
Whether you want to open a small beverage store, or you are running a supermarket, convenience store or even an online micro-mall, you can use Blue Cup's powerful supply chain resources to open a new chapter in your business.
At present, we have fully opened up various forms of cooperation such as agency franchise, regional franchise, and one-piece distribution. In particular, we have launched a zero-threshold entry service for start-ups, eliminating the pressure of hoarding goods while enjoying a very competitive The price system is a good investment opportunity that cannot be missed.
recommend of moving and selling sharp tools: guide to the combination of hot and explosive models in summer
enter the hot summer, cool and refreshing drinks ushered in the sales peak. According to the recent sales list data, the "iced fruity blue cup light bubble series" has become the most popular gold partner.
merchants can focus on promotion by setting up theme exhibition stands and bundled coupons, which can not only increase the amount of a single order, but also effectively activate the circulation effect of in-store passenger flow. Some stores also combined with limited-time discounts to carry out flash activities, and achieved remarkable results.
Terminal Operation Empowerment: Successful Experience Sharing of Vendors Jointly Planning Marketing Activities
In order to further expand sales channels, Blue Cup headquarters continues to provide partners with a full range of brand support programs. For example, the limited number of joint gift boxes launched during the Dragon Boat Festival this year triggered a rush to buy.
in addition, we also actively assist dealers around the world to formulate localized marketing strategies, including social media interactive clock-in tasks, member points exchange system, etc., to help physical stores attract more repeat customers and form a benign closed-loop ecology.
Layout of Future Track: Predict the Popular Direction of Beverage in the Second Half of the Year
Looking back at the development track of the past six months at the mid-year node, it can be predicted that the autumn and winter seasons will be dominated by the taste of the warm and healthy system. To this end, Blue Cup has begun to develop new red dates, medlar, honey grapefruit flavor series, and simultaneously promote the trial production preparations.
it is suggested that all merchants adjust the purchase rhythm as soon as possible and reserve sufficient storage space to meet the arrival of a new round of replenishment peak. Only by grasping the time node can we be in an invincible position in the fierce market competition.